Checked on 2026-08-03. Regulation (EU) 2023/988, the General Product Safety Regulation, has applied since 13 December 2024. For Amazon EU sellers, the practical question is not only whether a Responsible Person has been named. The stronger starting point is to align product safety files, operator information, labels, instructions and listing content in one review record.

Greenark Certification (Shenzhen) Co., Ltd. recommends building a SKU-level evidence table before changing labels or submitting platform information. This article does not promise marketplace approval, display, sales results or certification outcomes.

Confirm whether the product falls into the GPSR review scope

GPSR covers non-food consumer products made available in the EU market, but it does not replace sector-specific rules for toys, electrical products, machinery, chemicals or other regulated categories. Sellers should first confirm the market, consumer-use context, applicable product-specific legislation and the additional GPSR information that may need to be retained.

Align Seller Central data with labels and documents

Platform checks may involve manufacturer details, responsible-person information, safety warnings, product images, instructions and traceability fields. The same information should appear consistently in technical files, packaging labels and listing pages.

  • Check manufacturer name, address and contact information against the technical file.
  • Confirm that responsible-person details are supported by an authorization and record-retention process.
  • Link model, batch, serial number or other traceability fields to the actual goods.
  • Review warning and instruction languages for the target EU markets.
  • Make sure listing claims do not go beyond the documents that support them.

A representative is not a substitute for product safety evidence

A Responsible Person or authorised representative can help with regulatory communication and document access, but it cannot replace product risk analysis, test reports, correct labels and accurate instructions. If the supplier, brand owner, importer and marketplace account holder are different companies, responsibility for each document should be written down.

Customer action

Start with the ten EU SKUs with the highest sales or risk exposure. For each SKU, compare responsible-person data, packaging labels, instructions, warning text and listing claims. When gaps appear, confirm the factual and document boundary before updating platform fields or supplier files.