Amazon CPF Certification

Amazon Climate Pledge Friendly (CPF) Certification

Amazon Climate Pledge Friendly (CPF) is a green certification program launched by Amazon to help consumers identify and support sustainable products. Products with CPF certification display a green badge in search results, gaining dedicated traffic and higher conversion rates.

Certification Benefits

• Green Badge Display: CPF mark on product listing pages builds consumer trust
• Dedicated Traffic Support: Green highlight in search results boosts CTR by 60%+
• Exclusive Storefront: Access to the Climate Pledge Friendly storefront, 100%+ exposure increase
• Price Premium: Consumers willing to pay 10%-20% extra for green-labeled products

Supported Certification Labels (Selected)

Amazon CPF supports 57 international sustainability standards. GreenArk covers these core labels:

• OEKO-Tex Standard 100 — Textile harmful substance testing
• FSC Forest Certification — Sustainable forestry products
• GRS Global Recycled Standard — Recycled content certification
• RCS Recycled Claim Standard — Recycled material claim verification
• GOTS Global Organic Textile Standard — Organic fiber full-process certification
• ISCC PLUS — Sustainable bio-based and circular materials
• Safer Choice — EPA safer chemical ingredients certification
• BIFMA LEVEL — Furniture sustainability certification

Certification Process

1. Consultation & Assessment — Determine the suitable certification label type
2. Document Review — Prepare product documentation and supply chain information
3. Testing & Accounting — Product testing or carbon footprint calculation
4. Certification Submission — Submit to certification body for review
5. Green Label Issuance — Upload certificate to Amazon backend for display