Sellers moving to their 2nd/3rd marketplace do the most dangerous thing: "duplicate the listing to a new backend and go live". The same USB charger needs FCC+UL+Prop65 for the US; CE LVD/EMC/RED+RoHS+WEEE+REACH+GPSR for EU; PSE+VCCI+METI for JP. Missing one line = listing down.
1. Five markets × six product families — the mandatory gate matrix
| Site \ Category | Electronics | Toys (≤14) | Cosmetics / PC | Food-contact | Apparel / textiles | Furniture / cribs | 🇺🇸 US | FCC SDOC/ID + UL/ETL (platform) + Prop 65 | CPSIA + ASTM F963 + tracking label | VCRP rec'd + FDA colorants + GMP | FDA 21 CFR + Prop 65 Pb/Cd | FTC textile label + 16 CFR 1610 FR | 16 CFR 1633 mattress FR + ASTM F1169 crib | 🇪🇺 EU | CE LVD/EMC + RED + RoHS + WEEE + REACH + GPSR | EN 71-1~11 + Toy Dir + REACH + GPSR | CPNP + 2023/1545 + PIF | 1935/2004 + EU 10/2011 + LFGB(DE) | REACH + label + GPSR | GPSR + REACH + EN 1725 | 🇯🇵 JP | DENAN PSE + VCCI + METI notif. | ST 2026 + FHL mouthing + PSC | Pal Affairs Act + import notif. | FHL Food Hygiene Law + equipment std | Household Quality Labelling + Fire Law FR | PSC mark (cribs etc.) | 🇦🇺 AU/NZ | AS/NZS CISPR 32 + SAA RCM + GEMS | AS/NZS ISO 8124-1~3 + mandatory bans | ICRSS + TGA class + ACCC claims | FSANZ Food Standards Code | ACL + AS 2001 labels | AS/NZS 4220 + AS/NZS 2172 crib | 🇨🇦 CA | ICES-003 + RSS-Gen + SOR/2016-181 | SOR/2011-17 + CCPSA + small-parts ban | HC Cosmetic Notification (Health Canada) | Food & Drugs Act Div 23 + SOR/2016-171 | Textile Labelling Act + CCPSA | SOR/2016-180 bedding + SOR/2016-152 crib |
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2. Shareable compliance assets (saves you a fortune)
✅ CAN share across sites: general chemistry test (RoHS/REACH/azo/formaldehyde/colour fastness from an ISO 17025 lab), factory audits (BSCI/SMETA/SA8000), material certs (FSC/GRS/GOTS).
❌ CANNOT share — per-market only: national cert marks (CE/FCC/PSE/SAA/ICES), national product notifications (CPNP/VCRP/HC/MHLW), in-market Responsible Person (EU Econ Op / US Agent / JP ACP), per-country takeback (DE WEEE / FR Triman / AT EAR).
3. Three real-world traps
⚠️ UL report from US used as CE proof on EU store → CE rejected; needs EN-standard test + CE DoC → listing suspended.
⚠️ CE docs sent to JP for PSE gate → Japan does not accept CE; for radio devices must have independent VCCI + METI registration.
⚠️ Forgot per-market takeback / WEEE / battery / packaging regs — each country has its own independent portal and registration.
4. Four-step compliance kickoff
1️⃣ Populate your real SKUs into the matrix above; list every mandatory regulation per SKU per market.
2️⃣ First run all "shareable" panels as one bundle (e.g. REACH + azo + formaldehyde serves 5 markets).
3️⃣ Register market-by-market marks, notifications and RPs; print per-market info on per-market packaging.
4️⃣ Rewrite listings per-market independently; strip market-specific restricted wording (therapeutic claims, FDA "cure", medical-device words).
