EU AI-Generated Content Transparency: Build a Disclosure and Provenance Record
This article is for factories, brands, importers, Amazon sellers and export teams using generative tools for product pages, advertising, images, audio or scripts. It summarizes EU official materials and does not promise an exemption, approval or regulatory result.
A platform label is not the whole record
When an AI-generated image or script is used for an EU-facing page, preserve the tool, date, input source, final file, human reviewer, disclosure version, publication date and owner. A marketplace label may be one signal, not a complete provenance record.
Separate source levels
The AI Act text, European Commission policy pages, official answers and practice work do not have the same role. Mark the source level and date before turning a policy discussion into an operational decision.
Recheck meaningful changes
Changing the image, voice, script, model, product fact or target market should trigger a review. The combined impression of a headline, visual and advertisement may matter more than one isolated sentence.
A practical owner map
Design records production details; operations controls listing and page versions; compliance checks facts, rights and disclosure; the project owner keeps decisions and receipts. 绿色方舟（深圳）认证有限公司 can help define a source and review boundary for an export content workflow.
