A green claim becomes risky when the wording is broader than the proof. FTC guidance focuses on substantiation and on how consumers are likely to understand environmental marketing language.
Start with the exact claim
Collect each environmental phrase from the title, bullets, images and product detail page. Do not review the certificate alone; review the sentence that customers will actually see.
Link every phrase to a source
For each claim, identify the certificate, report, certification scope, platform eligibility or product attribute. If the proof only covers packaging, recycled content or a specific component, the page wording should say that clearly.
Keep Amazon wording inside the evidence boundary
Climate Pledge Friendly relies on approved third-party certification or a specific eligibility path. Greenark can help teams map claims to evidence and revise page wording without promising platform placement or commercial performance.
