Nordic Swan Ecolabel: Product-Group Criteria and Authorized Claim Review
The Nordic Swan Ecolabel is the official Nordic ecolabel, with environmental, quality, and performance requirements set by product group. For exporters and cross-border sellers, the key is not to present it as a general environmental endorsement. The key is to confirm whether a relevant product-group criterion exists and prepare technical, test, and supply-chain records that support listing claims.
Pre-Application Checklist
| Item | Review focus | Common risk |
|---|---|---|
| Product-group eligibility | Confirm whether the product falls under an existing Nordic Swan product-group criterion | An uncovered product is presented as directly eligible |
| Technical and formulation files | Review material, ingredient, performance, and production-process requirements | Supplier files have inconsistent versions or missing key data |
| Test and declaration records | Confirm consistency between test items, report scope, and model range | Test report cannot be matched to the sales model or SKU |
| Supply-chain evidence | Organize raw material, packaging, chemical, and production-process records | Key materials lack source or restricted-substance evidence |
| Mark authorization | Review whether standard name, mark, and listing expression are within authorization scope | Claim scope is expanded beyond covered scope |
Listing Claim Boundaries
- Confirm the product-group criteria before starting application preparation.
- Do not expand one product's label authorization beyond the covered scope.
- Environmental wording should correspond to specific criteria, test records, and authorization files.
- Packaging, e-commerce images, manuals, and advertising assets should use the same authorized expression.
Green Ark's Recommendation
Green Ark (Shenzhen) Certification Co., Ltd. recommends building a checklist that links product-group criteria, technical files, test reports, supply-chain evidence, and listing wording. Nordic Swan Ecolabel-related claims are suitable for customer-facing pages only when scope and authorization records are clear.
