EWG VERIFIED: Ingredient Transparency and Claim Review
EWG VERIFIED is a program for selected consumer-product categories, with attention to ingredient transparency, restricted ingredients, label disclosure, and manufacturing-practice requirements. For beauty, personal-care, and related consumer-product companies, the key is not to use absolute wellness wording. The key is to confirm whether product category, full formulation, ingredient disclosure, and listing claims meet program requirements.
Pre-Application Checklist
| Item | Review focus | Common risk |
|---|---|---|
| Product category | Confirm whether the product is in a category covered by EWG VERIFIED | An uncovered category is presented as directly eligible |
| Full formulation | Review all ingredients, concentration ranges, functions, and supplier information | Formula version does not match the sales product |
| Ingredient disclosure | Confirm consistency across label, website, and application records | Fragrance, blend, or supplier ingredient disclosure is incomplete |
| Restricted-ingredient screening | Check ingredients that the program does not accept or restricts | Only headline ingredients are reviewed while preservative, fragrance, or trace ingredients are missed |
| Manufacturing practice and listing wording | Confirm production records, label wording, and program mark authorization | Mark or claim is used for uncovered SKUs or materials |
Claim Boundaries
- State which product, formula version, and SKU the claim applies to.
- Do not expand one product's program conformity beyond the covered scope.
- After formula, supplier, label, or packaging changes, review the records again.
- E-commerce pages, packaging, labels, and advertising assets should use the same authorized expression.
Green Ark's Recommendation
Green Ark (Shenzhen) Certification Co., Ltd. recommends building a checklist that links product category, full formulation, ingredient disclosure, restricted-ingredient screening, and listing wording. EWG-related claims are suitable for customer-facing pages only when scope, formula version, and authorization records are clear.
